Guides
How AI answers choose brands, and what you can check and change. Each guide answers its question in the first paragraph, with every source linked.
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How ChatGPT decides which brands to name
ChatGPT names brands from its training or from pages it finds through web search. What is known about how it picks, and how to check your category.
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How to get your brand recommended by ChatGPT: what's known and what isn't
What OpenAI has documented, what nobody knows, and the steps that rest on evidence, so your brand has a fair chance of being named by ChatGPT.
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AEO vs SEO: what changes for Indian brands
SEO ranks your pages in search results. AEO is about being named in the answer an AI writes. Where they overlap, where they differ, and what to measure.
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Can ChatGPT find your website? A 15-minute checklist
Five checks in fifteen minutes: OpenAI's search crawler in robots.txt, Bing indexing, text without JavaScript, page basics, and a page per buyer question.
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robots.txt for AI crawlers: OAI-SearchBot, GPTBot and ChatGPT-User explained
What OpenAI's three crawlers do, how a crawler reads your robots.txt, and setups that let ChatGPT search read your site, with or without allowing training.
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What an AI visibility audit is, and how to run a basic one yourself
An AI visibility audit records which brands ChatGPT names for your category and which sites it cites. How to run a fair one with a spreadsheet.
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Why ChatGPT gives a different answer every time, and how to measure anyway
ChatGPT can name different brands each time you ask the same question. Here's why, and how to measure your brand's place in answers that keep moving.
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Which websites ChatGPT cites, and how to get onto them
ChatGPT builds answers from the pages it cites, and which sites get cited differs by category. How to find your category's sources and get onto them.
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How to write a product page that AI answers can quote
AI answers often cite brands' own pages. How to write a product page an answer can read and quote: buyers' words, plain facts, text crawlers can read.
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llms.txt: what it is and what the evidence says
llms.txt is a proposed file listing a site's key pages for AI tools. What it is, how to write one, and what large studies found about whether it's read.
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Bing Webmaster Tools and IndexNow: the search setup behind AI answers
Why Bing's index matters for AI answers, how to set up Bing Webmaster Tools and IndexNow, and what Bing's AI Performance report does and doesn't show.
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How to measure AI visibility without a made-up score
A single score out of 100 hides what was counted. How to measure AI visibility with counts and totals anyone can check, on the same questions over time.
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